Examining the Emergence of Virtual Influencers: AI Influencers

Influencers have been at the vanguard of social media for a long time, using their material to drive consumer behavior and shape trends, creating an industry worth over $20 billion. However, the rise of Youtube AI influencer is currently changing the influencer ecosystem. AI influencers, such as Lu of Magalu and Lil Miquela, are more … Read more

The emergence of the vegan beauty movement: All your queries addressed

The vegan beauty movement has swept the cosmetics business off its feet due to rising environmental awareness and a focus on cruelty-free methods. For all the right reasons, vegan beauty—which is devoid of substances produced from animals and does not include animal testing—represents a substantial change in the way we approach our skincare routines. Read … Read more